Webinars are now the third most popular content type for researching purchasing decisions. Savvy marketing teams are turning to webinars as a way to promote their brand’s thought leadership and drive more qualified leads into their company’s sales pipelines.
However, in order to begin establishing a successful webinar program, you have to evaluate the wide variety of webinar platforms available on the market today.
Download our Marketer’s Guide to Webinar Platforms today and you’ll learn key questions you need to ask yourself and your team in order to clearly define your webinar strategy.
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